This brings back good memories.' Another says: 'I am definitely getting this just for good old memories. One comment reads: 'My first phone was a Nokia 2760! It was also a flip phone. When older generations speak about objects from the past, they usually hearken back to 'the golden era' or 'golden time.' The comment section of the Nokia video showcases this kind of thinking. Nokia is an example of a company that understands this well.Ī YouTube advertisement for Nokia's 2720 V Flip shows how brands can use nostalgia marketing to appeal to customers and drive product sales. Nostalgia may be a driving factor behind people purchasing flip phones because they evoke memories of a previous era in mobile communication.īut nostalgia marketing doesn't just target the younger generation - it's also a powerful tool for advertising to those who grew up using older mobile devices. All product names, logos, and brands are property of their respective owners.A wealth of research shows that nostalgia can result in consumers being willing to pay more, enhance brand ties, increased purchase intention and increased digital brand engagement. The client software is available at no charge and is localized in 21 languages.ĭisclaimer: WebCatalog is not affiliated, associated, authorized, endorsed by or in any way officially connected to Flipboard. The service can be accessed via web browser, or by a Flipboard application for Microsoft Windows and macOS, and via mobile apps for iOS and Android. As of March 2016 the company claims there have been 28 million magazines created by users on Flipboard. Readers can also save stories into Flipboard magazines.

It aggregates content from social media, news feeds, photo sharing sites and other websites, presents it in magazine format, and allows users to 'flip' through the articles, images and videos being shared.

Its software, also known as Flipboard, was first released in July 2010.

Flipboard is a news aggregator and social network aggregation company based in Palo Alto, California, with offices in New York, Vancouver and Bejiing.

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